Jim Collins is a business consultant and researcher who has
written (or co-written) several successful works on business, all based on
extensive research. His works include
Built to Last (1994 with Jarry Porras) which looked at what caused some
companies to be enduring successes; Good to Great (2001) looked at what
enabled some companies to go from just a “good” company to a “great” one; How
the Mighty Fall (2009) focused on what caused formerly great companies to
fail; and most recently Great by Choice (2011 with Morten Hansen).